Background
I've been in those rooms.
Here's what that means for you.
I'm Adam Lorton.
An AI coach and consultant based in Traverse City, Michigan. My background runs through healthcare data and risk contracting, cognitive performance research, and hands-on AI implementation work. I've spent most of my career in rooms where the stakes were real and the data were incomplete — prepping executives, running contract scenarios, and building AI workflows.
This coaching practice is the distillation of that work: a place where executives can think clearly, decide deliberately, and build the kind of AI fluency that makes them harder to outmaneuver.
The risk contract room
I spent several years supporting a clinically integrated network through risk contract negotiations — prepping the executive before the hard conversations, running the scenarios, sitting in the room when the insurance company came to the table with better data and more actuaries than we had.
I know what those calls feel like for the person whose name is on the contract. If you're navigating value-based care complexity right now, I'm not importing a consulting framework. I'm bringing that room with me.
The decision quality question
Earlier in my career I developed cognitive training programs for professional sports teams — including the New England Patriots, the Atlanta Falcons, and the L.A. Galaxy — and for special operations military. That work gave me a hands-on education in how sustained pressure degrades performance in ways the person experiencing it often can't see.
That finding shapes how every session opens. You can't think your way out of a degraded attentional state by trying harder. We address it directly first, so the work we do after it actually lands.
AI without the vendor pitch
Since ChatGPT came out, I've been deep in the weeds pushing AI tools to their limits — not the conference version, but the messy implementation version where pilots don't scale and nobody quite knows whose fault it is. I know where the real leverage is and where programs quietly die.
My goal isn't to help you evaluate AI from a safe distance. It's to help you use it — so you develop the kind of firsthand fluency that lets you set a credible bar for your team, push back on vendor claims with confidence, and stop feeling like the game is moving faster than you are.
